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了解和理解SEM和SEO

现在很多企业都有一定的网络营销渠道,但是往往对SEO的理解都有很大的误差,下面我们来看看SEO的正确理解。

了解和理解SEM和SEO

1、SEO不等于作弊

SEO不是作弊,它是有搜索引擎衍生出来的行业。做SEO不需要存在高深的知识、不存在垄断性,也不是不道德的行为,一切以实际效果说话。

2、搜索引擎认为的作弊手段

作弊手段有使用隐藏文本或隐藏链接、采用隐藏真实内容或欺骗性重定向的方式,使用无关用语加载网页,创建包含大量重复内容的多个网页。

3、原创内容对于访问者的意义

搜索引擎本是为了提供给搜索用户更多更好的信息而设计的,过滤重复性内容也是为了给用户提供更好的搜索体验。我们都与偶这样的体验,当检索某个关键词时,搜索结果中出现大量不同网站的相同内容,对于这样的结果,用户基本上会更换关键词,以便获得更多更新。

4、搜素引擎如何来判断原创

作弊手段有使用隐藏文本或隐藏链接、采用隐藏真实内容或欺骗性重定向的方式,使用无关用语加载网页方式。

5、SEO与SEM的关系

SEM既搜索引擎营销。SEM是一种新的网络营销形式,它所做的就是全面而有效的利用搜索引擎进行网络营销和推广。SEM追求最高的性价比,以最小的投入,获得最大的来自搜索引擎的访问量,并产生商业价值。

6、SEO是SEM的一部分

SEM就是付费排名,SEO就是自然排名。这种看法也并不是不可以,但是我们还是把SEO看作是SEM的一部分。

7、SEO和SEM的共同目标

SEO和SEM有着共同的目标,就是使网站出现在搜索结果更靠前的位置,从而带来更多的访问量和潜在客户。

原创文章,作者:零久SEO,如若转载,请注明出处:http://www.seo0j.com/345.html

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评论列表(19条)

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    这篇文章是零久2016年写的,今天又发出来了。谢谢

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