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什么是SEO?送给SEOER一句话

很多人都很疑惑,整天听一些人讲SEOSEO技术,到底什么是SEO呢?这个问题甚至一些SEO初学者都懵懵懂懂的。今天我们就来探讨下这个问题!

SEO是什么?

        一、什么是SEO?

什么是SEO?我们先来看看百度百科是什么解释的:

”SEO是由英文Search Engine Optimization缩写而来, 中文意译为“搜索引擎优化”。SEO是指通过对网站进行站内优化和修复(网站Web结构调整、网站内容建设、网站代码优化和编码等)和站外优化,从而提高网站的网站关键词排名以及公司产品的曝光度。“

  通俗来讲,SEO就是从自然搜索中获取流量的技术。即当用户搜索某一个关键词的时候,可以让我们的网站展现在用户最可能点击的位置,从而从搜索引擎中获取到流量!

  二、为什么要做SEO?

  既然展现在用户端的排序是搜索引擎做的,那为什么要做SEO呢?
关键词排名
        如图所示,当我们搜索一个关键词的时候,搜索引擎会找出最多十亿个与该关键词相关的网页。但用户不可能这十亿个搜索结果都会去看。一般来说,用户会点击首页的十个答案。甚至一般只会点击前三个答案。统计结果表明,搜索结果中70%的流量都来自于首页前五名,50%的流量来资源前三名。一般来说,排名越靠前从搜索引擎中获取排名的概率就越高。而SEO技术,就是通过技术手段让我们的网站展现在用户搜索结果靠前的位置,从而能从搜索引擎中获取到流量。

  三、SEO有哪些核心技术?

  SEO包含的技术比较细碎繁杂,从网站建设代码执行效率到网站运营客户转化率,这都属于SEO的范畴。从大的范围讲,SEO可分为站内SEO和站外SEO。
  站内SEO,包含网站建设、代码优化、图片优化、网站布局、TDK设置、网站打开速度、内容建设、内链建设、数据分析等等,凡是涉及到网站站内的优化细节,都属于站内SEO的范畴。这部分非常多,包含的方方面面的技术。站内SEO提供用户所需要的答案,所以站内SEO是网站优化的关键!
  站外SEO,主要包含外链建设、站外品牌建设等。主要对外发布外链来吸引搜索引擎蜘蛛抓取和流量、增加网站整体权重、增加关键词排名等,另外还有软文营销、品牌自媒体展现等。如我们交换友情链接、发布文章外链、媒体投稿、建立微博、微信公众号等,都属于站外SEO的范畴。

  四、常见影响SEO排名的因素有哪些?

  (1)、网站布局设置
  (2)、网站内容质量
  (3)、网站打开速度
  (4)、网站内链
  (5)、网站域名时间
  (6)、网站外链数量
  (7)、网站文章收录数
  (8)、网站文章原创度
  (9)、网站的结构层次
  (10)、网站品牌知名度

  五、常见的SEO专业术语

  (1)、锚文本锚文本又成为锚文本链接,是链接的一种形式。即对关键词加一个URL链接,当点击该关键词时会跳转到对应的链接中。这个包含关键词和链接的组合即为锚文本
  (2)、排名算法搜索引擎做排名的算法程序,是搜索引擎做出排名的依据。百度搜索引擎常见的算法有:点击算法、惊雷算法、清风算法、飓风算法、绿萝算法、闪电算法等,另外还有一些基础性算法如HITS算法、TF-IDF算法、SALSA算法、HILLTOP算法、PHITS算法、BFS算法等。
  (3)、词频也叫关键词词频,是一个关键词在某个网页中出现的频率。根据TF-IDF算法可知,关键词词频可以影响网页的相关性,进而影响最终排名。
  (4)、内链内链是指网页和网页之间的链接,比较常见的内链有文章内锚文本内链、推荐阅读、相关阅读、网站导航等。
  (5)、外链外链是相对于内链而言的,是指网站之外指向网站的链接。通常包含网站友情链接和其他页面外链。通过外链可以吸引蜘蛛、吸引流量、传递权重。
  (6)、反链网站反链是指一个页面的反向链接。包含网站内部的内链链接和网站外部的外部链接。
  (7)、收录率网站被搜索引擎收录的页面占网站总页面的比率
  (8)、白帽SEO使用被百度允许的优化技术来做排名的手段,一般来说白帽SEO排名更稳定,但效果较慢。
  (9)、黑帽SEO利用搜素引擎算法漏洞来做网站排名的技术。黑帽SEO一般效果很快,但很不稳定。往往百度算法一更新,黑帽SEO网站排名就无影无踪。
  以上就是子爵SEO关于”SEO是什么“的解释,本网站的文章也是对影响SEO方方面面的细节进行解释。让你可以用正规的白帽SEO手法,快速的做出排名!关注子爵SEO博客,了解搜索引擎最核心算法!

原创文章,作者:零久SEO,如若转载,请注明出处:http://www.seo0j.com/259.html

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