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SEM竞价对比SEO优化机制

说起SEM竞价SEO优化,零久可以这么给大家形容一下,竞价是冲钱买装备的玩家,但是装备会到期,优化则是靠自己攒经验的玩家,经验会日益丰富。

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竞价的优点有三点:

1.见效快,开通账户充值后可以立马进入首页;

2.无关键词个数限制;

3.无关键词难易限制;

竞价的缺点有五点:

1.关键词价格高昂,有的词点一下就要好几十,一个月消费数千甚至上万都是比较常见的;

2.稳定性差,万一碰见土豪出价比自己高,那自己的排名就会下降,一旦账户消费完排名就会立即消失;

3.搜索引擎都是各自独立的,做了百度推广那还要考虑搜狗推广,360推广等,要花费重复数倍的费用;

4.同行的恶意点击,现在已经有了恶意点击群,这是非常无耻的行为;

5.管理麻烦,需要每天检查前一天的点击情况,筛选删除增加关键词等;

优化的优点有四点:

1.只要是不违反搜索引擎的规定,用正规的手法做排名,只要维护得当都会比较稳定;

2.各大引擎通吃,做好SEO后都会出现排名;

3.不用担心恶意点击,相反点击还会增加网站的流量与人气;

4.价格低廉,只需要域名空间的费用和管理人员的工资开销就可以;

优化的缺点有四点:

1.排名见效慢,有的指数高的词做好排名要几个月甚至几年的时间;

2.排名算法更换,要经常关注搜索引擎的算法更新来修改网站的不足;

3.关键词数量有限,网站的核心关键词只推荐做3-5个;

4.排名位置在竞价的后面,因为毕竟人家是RMB玩家;

所以一个企业要想长久的发展,是一定要做SEO优化排名的,现在很多企业都是优化竞价一起做,老威认为,虽然这样消费比较高,但是这样的效果比单独做优化要好的多,在竞价展现效果的同时还能提高点击量从而使优化效果更明显。

原创文章,作者:零久SEO,如若转载,请注明出处:http://www.seo0j.com/144.html

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