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亚马逊店铺注册注意事项和如何运营店铺?

亚马逊店铺注册注意事项和如何运营店铺?

一:店铺注册方面,亚马逊注册分为两种,一种是自注册一种是招商经理注册,它们两个的区别就在于,自己注册的话通过的几率很低,基本上是占百分之五十,一旦注册失败你的一套注册材料就不能再注册亚马逊店铺,浪费了一套材料也就是相当于少了一个注册店铺的资本,所以作为新手一定要多多注意这些,以免注册失败。

亚马逊店铺运营

二:避免账号关联问题,对于亚马逊平台来讲,一个人只能开一个亚马逊店铺,不能一人多开,一旦检测到,那么后果会严重,一般一旦检测到多店铺一人操作,轻则封一个权重低的店铺,重则直接店铺全部封,所以卖家在注册亚马逊平台的时候,一定要保证操作的设备是干净的,确定这台设备上面没有登入过亚马逊账号,千万不要小看亚马逊的算法,他们软件硬件方面都能够检测出来,一旦发现是一个操作,就会产生关联!这个新手一定要注意的。

 

三:千万不要刷单,相比很多做电商的朋友都有知道,那就是国内电商基本上都是刷单,因为在国内电商平台中,如果你不刷单的话,店铺基本上都不会有什么流量,但是做亚马逊一定要记住,那就是不能刷单,就算刷单,也一定要小心。因为一旦被亚马逊平台查到你的店铺存在刷单嫌疑,那么会对你的店铺进行封店处理。

 

四:跟卖侵权,跟卖产品之前,一定要了解清楚对方产品是否注册了商标和外观专利,尤其是标志了LOGO的产品,千万不要想当然,到相关商标网站查清楚了再去跟卖。一收到警告,必须马上下架跟卖的Listings,最好给对方卖家写封邮件以示道歉。一旦跟卖有商标的产品,被对方卖家控诉侵权,直接封号。

亚马逊

五:好评太少,差评过多,评价少,好评就更少。老外似乎都没有留评价的习惯,更何况是好评。差评过多会移除销售权,甚至封号。如果是少数差评和A-to-Z ,确实解决不了,不影响ODR超标的情况下建议不要太纠结,关键是想办法冲更多的订单来增大分母。

 

六:产品缺乏相关认证:某些产品需要取得相关认证方可在某些国家销售,如产品授权认证,安全认证等。在欧洲站点,电子产品,玩具,医疗设备等需要取得CE认证。政策违规是累计的,很难被撤销。

 

七:产品与图片不符:为了提升转化率,我们不断优化产品详情,但要注意,在跟卖的时候,切记不要夸大其词,根据实际情况撰写产品描述,上传的图片必须与发货的产品一致,否则遭来退货和差评会导致封号。

一个店铺销量好不好,首先要看卖家对于店铺的管理是否到位,这是非常关键的。亚马逊店铺运营要从六大要素出发!

 亚马逊

一、选品

选品的重要性就不用多说了,因为要是你的产品不好的话,你后面做再多的优化,推广也是枉然,根本不会有啥效果的,在选品上我们花费的时间应该要是最多的,因为匆匆忙忙选出一款产品,面临的可能是失败,白白浪费资金跟精力。但是如果你选的产品市场大,竞争少,利润大的话,那么后期的操作其实就是很容易的。

亚马逊选品

二、关键词重复设置

关键词重复设置是许多卖家都会涉及到的一个问题,虽然都知道是不能够发生,但是许多卖家还是重蹈覆辙。如果在标题里面已经设置了关键词,而你所设置的这个关键词同样在产品描述或者其他描述中出现,这样做是不会让产品排名靠前,毕竟产品内容本身是面对买家,如果将关键词过度堆砌,就可能会造成描述看起来像一堆关键词堆砌起来的垃圾内容,这样的做法纯粹是浪费资源。

建议卖家关键词的设置不需要过多,同样的关键词不要重复设置,尽可能的写的简洁明了,在描述当中将产品核心功能及特色描述出来即可!

 

三、及时回答问题

如果卖家频繁的收到用户关于产品本身的一些问题,那么这时候就需要重视起这个问题,它表明了你需要将在产品内容中,将这些问题的答案都包含其中,这样避免买家在了解的过程中,频繁的问同样的问题,也可以节约人力。

 

四、四大关键点

能够影响店铺权重的关键主要是这四个关键点:物流、价格、产品信息以及review!卖家在管理店铺的同时,在这几方面要用心,物流代表的就是快递服务是否能够在既定时间到达,价格也就是所谓的在市场的竞争力是否较强,产品信息这块是给用户看的,这块的优化一定要做好,并且还需要详细点。最重要的就是review,要知道86%的用户在购买产品的过程中,他们会先去看下产品的review,从中获得一些最真实的评价。

所以在这四点上,要是没有用心去做,那么想要提升店铺权重及产品销量是很难的!

商品关键词

五、杜绝索赔促销相关信息

卖家创建产品信息的时候,一定要避免出现“Offer”之类的信息,不能够将促销类信息输入在bullet point、Product Descriptions当中,诸如再买免邮类的索赔信息,这些都是被亚马逊严令禁止的,若是无视亚马逊规则触犯了它的底线,那么等待你的就是亚马逊严厉的通知,如果因为这样被剥夺销售权限那真的是相当的悲催。

 

六、详细的产品信息

产品信息是非常关键的一块,如果卖家在进入产品详情页面后,没有看到自己想要看到的产品信息,那么他将会毫不犹豫的直接退出,所以在产品信息这块一定要足够的丰富,这其中就包括了bullet point、title、ProductDescriptions和search terms,但大家一定要罗列出相关的要点,将产品的卖点最大化,从而达到吸引用户的地步。要知道后台所设置的标题、关键词以及其他的产品内容越多,越是有可能被搜索出来,当然一定要有序,不能呈现出乱糟糟的,那样是没有作用的。

 

以上是要想运营好一个亚马逊店铺大致的方向,还得加上一些站内、站外推广呀,图片优化、使用FBA发货等等……如需详细,视频教程《亚马逊新手开店的小白卖家》里有详细讲解。

现在在亚马逊平台上开店可以向国内那样做店群模式!这是一个不错的项目,亚马逊店铺运营和操作技术已经成熟,在跨境电商的路上一起驰骋!(来源:跨境电商随记)

本文来自,经授权后发布,本文观点不代表零久SEO立场,转载请联系原作者。

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